Pakistan’s media that focuses on drama-serials is being observed to have been apprehensive of the growing rating of Turkish dramas in Pakistan.
This apprehension among the TV artists, directors, drama-writers and of course owners of TV channels is distinct. The recent drama serials Ishq-e-mamnoon and Aasi have earned prodigious response from local viewers and also have caused the failure of local dramas in Pakistan. However, the failure of local dramas and the high-rating of Turkish dramas are immediate subsequent to the advent of Turkish media imperialism in Pakistan.
Turkish dramas are deemed as focal point of debate in media since couple of months, it was observed that Pakistan’s media holding drama serials had been under high-pressure due to the incredible success of Turkish serials in Pakistan and it was also found depreciating the influx of secularism and decency of language and living standard of Turkey.
The people of Pakistan are divided in their nature of behavior according to their ethnic culture and its behavior therefore the liking of Turkish’s media stuff is resultant of it. Now the local viewers have been irked of Pakistan’s local drama serials because of lack of variation in serials/dramas that could possibly capture the incessant attention and enthusiasm of viewers.
The commercial media is subject of variability in terms of casting, designing, scripting, story-writing etc. the constant flow of similarity causes demise of local serials and also dramas, commercial media holders are pre-requisite to understand the technical tactics of running channels and to sustain their position at global level. However, the most of incumbent media persons are more business holders than of that media world.
They are not trained of technical matters pertaining to media hence the level of drama serials are more than drama-fiction and less than social message, it is also matter of appreciation to the old drama serials of Pakistan media during 1960s, 70s, and late 80s.
The quality of classical drama serials started to decline with the emergence of Islamism and fundamentalism majorly during Musharaf’s tenure. Moreover, there is no such qualified censor board of commercial media that could maintain the quality of drama-serials, sustain the moral values of society and furnish the meaning of obligation to law and order in society.
Turkish dramas are directed by highly qualified experts and also very polite and decent language is used in scripts showing the values of living standard in Turkey and we need to adapt the same level of writing and making drama serials.
The commercial and classical dramas are full of societal reflection. The characters, scripts, designing and theme are required to be set in terms of making social acquaintance; so the directors and drama-writers should refresh their minds in order to flourish the standard of society through their own beat of work in media.
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